Social Media Brand Awareness Campaign
WHO WE ARE
This is for the people who look at the world from a different perspective. The ones who are restless. The ones who strive for change. The ones who see things differently. The ones who don’t accept the status quo. The ones who challenge current thinking patterns. The ones who break down existing barriers. The ones who make the impossible possible. The ones who build new things. The ones most people call crazy, but we call them passionate.
This is for the people who look at the world from a different perspective. The ones who are restless. The ones who strive for change. The ones who see things differently. The ones who don’t accept the status quo. The ones who challenge current thinking patterns. The ones who break down existing barriers. The ones who make the impossible possible. The ones who build new things. The ones most people call crazy, but we call them passionate.
WHO WE ARE
FINEST INGREDIENTS
BRAND ATTRIBUTES
TRADITION
BRAND ATTRIBUTES
TECHNOLOGY
BRAND ATTRIBUTES
FINEST INGREDIENTS
BRAND ATTRIBUTES
TRADITION
BRAND ATTRIBUTES
TECHNOLOGY
BRAND ATTRIBUTES
OUR TARGET
BRAND POSITION
CHALLENGE
EARLY ADOPTERS
Younger groups of consumers or companies.
More prosperous.
Well connected with the community.
More progressive.
Most educated.
Thought leaders of the community -
opinions are held in high regard.
ATTRACT THEM THROUGH NEW EXPERIENCES
Be
UNAPOLOGETIC
A TREND SETTER
TRANSPARENT
#BETHEUNFOLLOWER
Be the person who takes the less-traveled path, stands out from the rest and doesn’t blend in.
The one who doesn’t imitate anyone and is sometimes misunderstood.
Approach RSV’s
BRAND ID
from the perspective of an EARLY ADOPTER.
INSPIRE
Based on a Stanford’s University survey, humans are identical by 99.9% . What is that tiny 0.1% that differentiate us from the others?
People have done amazing things over the past decades. People that never aimed to be famous for their achievements or actions. We bring back their stories, giving them the credit they earned for what they have done, because that’s the 0.1% that made them different. We create stories on IG, FB & Snapchat of the UNFOLLOWERS.
INSPIRE
MARIA FERODOROVA THE UNFOLLOWER
MARIA FERODOROVA
SAVED A PRISONER FROM EXILE IN SIBERIA BY TRANSPOSING A SINGLE COMMA.
“Pardon impossible, to be sent to Siberia"
After Maria's intervention, the note read:
"Pardon, impossible to be sent to Siberia"
The prisoner was eventually released.
ALL HUMANS ARE
99.9% IDENTICAL
ALL HUMANS ARE
99.9% IDENTICAL
BUT THERE IS
0.1% THAT DIFFERENTIATES YOU FROM THE OTHERS
BUT THERE IS
0.1% THAT DIFFERENTIATES YOU FROM THE OTHERS
DIMITRI MENDELEEV THE UNFOLLOWER
FATHER OF THE PERIODIC TABLE
DIMITRI MENDELEEV
I saw in a dream a table where all elements fell into place as required. Awakening, I immediately wrote it down on a piece of paper, only in one place did a correction later seem necessary.
ALL HUMANS ARE
99.9% IDENTICAL
BUT THERE IS
0.1% THAT DIFFERENTIATES YOU FROM THE OTHERS
#BETHEUNFOLLOWER
ENGAGE
For the 2nd phase of this campaign we invite people to be part of it. We put the question “What’s the 0.1% that differentiates you from the others?”.
We drive them to a microsite called THEUNFOLLOWERS where they fill a form giving them the chance to participate in one of 5 different AMAZINGLY UNFOLLOW activities of their desire, taking place all over the world, focused on environment, science, culture, health & engineering.
ENGAGE
#BETHEUNFOLLOWER
ALL HUMANS ARE
99.9% IDENTICAL
WHAT'S
THAT TINY 0.1% THAT DIFFERENTIATES YOU FROM THE OTHERS
MOTIVATE
Finally for the 3d phase we produce short films of the winners and the activities they participated. The short films will be posted on Facebook & Youtube and be promoted on Instagram and Facebook.
MOTIVATE
THE ULTIMATE UNFOLLOW DESTINATION - CO-OPERATION ACTIVATION
WE ADD A NEW SERVICE IN UBER'S APP
Moon
Between 02:00-04:00 after midnight, Uber's users will have the option to select, instead of UberPool, the UberMoon service for an unforgettable ride. This service will be available in selected areas, around big clubs or events.
EXPERIENCE
10 UBER Vans will be transformed into observatories for an unforgettable ride.
Led screens will be placed inside. At the top, the sides, front and back of the passengers seats.
The sound will be Dolby Atmos to maximize the overall experience.
A short film about the galaxy, and the solar system will be projected with voice over music and sound FX.
RSV will be served to the passengers.
EXPERIENCE
Moon
experience by RSV
A photo booth inside the Van takes snaps of the passengers upon agreement.
They receive their pictures via email that is provided,
sharing the experience with their friends on
Facebook, Instagram & Snapchat and
getting a chance to win a big prize.
PRESS RELEASE
*NEWS, MORNING & NIGHT SHOWS, ONLINE MAGAZINES
OF THE NEW UBER by RSV ultimate UNFOLLOW DESTINATION.
Every month in a different city.
New York, Los Angeles, San Francisco, Las Vegas, Miami, Hollywood, Chicago, Huston, Philadelphia, Phoenix
A safe way back home among the stars.
#BETHEUNFOLLOWER
#BETHEUNFOLLOWER